"First Mama" Campaign Button

ca. 1976

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This button was created to support Gerald R. Ford's 1976 Presidential campaign. It reflects the popularity of his wife, First Lady Betty Ford, and references her CB (citizens band) radio handle "First Mama."

This primary source comes from the Collection GRF-MCOLL: Gerald R. Ford Museum Collection.

Full Citation: Museum Object 2006.16.19; White Campaign Button With a Picture of Betty Ford and the Text 'First Mama'; ca. 1976; Artifacts Relating to the Life and Presidency of Gerald R. Ford, 1977 - 2009; Collection GRF-MCOLL: Gerald R. Ford Museum Collection; Gerald R. Ford Museum, Grand Rapids, MI. [Online Version, https://docsteach.org/documents/document/first-mama-button, October 14, 2024]

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