This propaganda poster comes from a series of army behavior posters used during the Vietnam War. It says “You must be close to the people, protect the people and help the people.”
American advisers counseled the South Vietnamese Army (ARVN) to stop running over farmers’ chickens with their trucks and be more considerate of the people they were charged with protecting. The ARVN had to overcome cultural differences with the rural population, as well as suspicion over its former association with the French colonizers.
